Joaquín Toledo (Owner and Creative Director) is a fashion designer born and raised in "Villa El Cobre" a humble neighborhood in Peñalolén, Santiago, Chile. At the age of 19, he left everything in Chile behind and moved to Harlem, Manhattan, New York. Alone, with no one by his side, in the neighborhood he dreamed of living in as a teenager.

His connection to design began at 11, sketching pieces inspired by the worlds of soccer, basketball and hip hop. Those early drawings didn’t just mark the start of his creative journey.

Now based in the United States, he is recognized as a respected figure in New York City's Streetwear culture and the handmade Denim scene.